In which Sailene explains her rules of the game:
Q: Tell us a little about your business?
A: I started the first cannabis delivery service on the west side of Los Angeles in the 90’s. At the time, of course, it was illegal so I had to start another business simultaneously.
Following my strengths, I started a catering and event planning company. Then, as opportunities in the cannabis related industry emerged, I dived into the political arena and started doing my part to help steer the conversation about cannabis in the right direction.
Finally, after Proposition 64 passed and prohibition was repealed, opportunities in the media and with companies such as Ganja Goddess Getaways became possible.
Q: We often hear that cannabis is a boy’s club, yet you have managed to run woman-centric businesses, Did gender work to your advantage, and pose any special challenges?
A: I have always employed women and the getaways are for women, so I can’t say I’ve had challenges per se as a woman business owner. Given the nature of the business, my challenges have been cannabis related.
Q: What would you tell women in a similar situation?
A: Be authentic. Be strong. Be yourself. There are no limitations other than the ones you impose on yourself.
Q: Do you have any advice to young women, or to women entering the cannabis industry?
A: Follow your bliss. Do what you love. Then it isn't work.
Q: What roadblocks have you encountered?
A: The nature of this business always brings with it concerns. It goes with the territory. Accept that, keep your eyes open, and be prepared.
Q: Have there been any sacrifices you’ve had to make?:
A: My personal freedom. It is the price you have to be prepared to pay.
Q: What keeps you going?
A: The love of this plant and the belief that it is the true connector to ourselves and to this planet.
Q: What are you most confident about?
A: Being on the right side of history.
Q: What is your biggest worry?
A: With the onset of legalization and the price of regulation, small businesses may be shoved out of the marketplace.
Q: What are you passionate about?
A: I am most passionate about this plant and the mission to change the stigma surrounding it.
Q: What is your motto?
A: Live with gratitude.